The Pit Bull West Coast brand is breaking popularity records, reaching far beyond its original scene and establishing an ever stronger position in Europe, especially in Central and Eastern Europe. In Poland it is clearly the number one brand in markets such as street clothing (streetwear in the broad sense), but also fightwear and sportswear, that is clothing for athletes, MMA fighters and other combat sports competitors. It is also successfully making its mark in other areas of sport, such as the increasingly popular obstacle races (runmageddon), rugby, bike trial, motocross and even surfing!

And to think that at first it was just one of the brands worn by skinheads and football hooligans! So what is its history?

Alpha Industries is a legendary American street clothing brand with cult status in circles as varied as air force pilots and navy sailors, showbusiness stars, but also skinheads and football supporters! How did it win such a wide spectrum of loyal fans, proudly wearing the company logo known as the “Flying A” and the red Remove before flight tags? And how has it kept the status of a legendary brand, standing proudly among the top clothing names for over 60 years?